![]() ![]() The data from the other three pages wasn’t based on a particular live show on that page but instead based on any live video streamed on that page. We also pulled data from the Live Stream Labs show on the Restream Facebook page. ![]() Here’s a quick video on how I did it for this test:Īgorapulse had three different live shows at the time of the test, so I pulled data from each show independently. You’ll find “Peak Live Viewers” within the analytics for each live video on Facebook. Measuring the average time that Facebook Live videos reached peak live viewers was the best data point to consider to formulate a proper conclusion. I looked at different insights from Facebook Live videos that could lead us to a definitive conclusion regarding countdown timers: To properly test countdown timers on Facebook Live videos, we needed to establish testing criteria.ĭetermining whether timers were valid and how to judge them was perhaps the hardest part of this experiment for the Social Media Lab. Testing Countdown Timers on Facebook Live Hypothesis: Countdown timers on Facebook live streams are needed to maximize the number of viewers watching your most important content. Viewers arrive then quickly leave due to seeing a timer, dropping your retention rate, which could cause the video to be seen less in the newsfeed by others.īased on the input of others in live streaming and the reasons giving earlier regarding countdown timer usage, this is my hypothesis:.It creates distrust with viewers who chose to get a reminder about your live show and have to wait upon arriving.Replay viewers will not sit through a countdown timer.“Our videos with countdown timers have seen a major dropoff when viewers, specifically on YouTube, clicked on the video and found the live show hadn’t started yet.” Reasons Against Using a Countdown Timer Many live streamers argue against the use of countdown timers on live videos. And gives you time to get to that peak before closing out your live stream.” – Luria Petrucci Arguments Against Using Countdown Timers on Facebook Live “The reason we use a countdown timer on Facebook Live is the peak number of viewers come onto your live show at about 18-20 minutes, so it gives people time to get in and get settled. Giving viewers time to show up and not miss any content makes the audience’s experience better. Even if someone chooses to get a reminder about my live show, this person may not see the reminder for a few minutes. There are many more reasons Facebook live streamers choose to use a countdown timer. Adds a professional edge to your live stream.Gives you time to share your live stream on other social media platforms since you’re not on camera.Allows viewers who didn’t arrive when you started to miss less of your live stream.Creates anticipation for viewers who show up early.Why Use a Countdown Timer on Facebook Live?įacebook live streamers may choose to use a countdown timer on Facebook Live for various reasons: Countdown timer uses Restream, for example, provides seven premade timers to use within its live studio (the first seven in this screenshot): Whether the streaming platform you prefer provides pre-made countdown timers.What type of countdown timer used will depend on : There’s no right way or wrong way to display your countdown timer. Some Facebook Live streamers, like Luria Petrucci from Live Streaming Pros, prefer to use a countdown timer while being on camera with the timer, typically muted.įacebook Live streamers, such as Stephanie Liu, also do a combination of both by talking on camera with the timer shown before the official show gets started: On the Social Media Lab LIVE, I typically use a full-screen timer with music playing with a logo shown and sometimes a banner at the bottom of the screen. What type someone uses depends on the streamer’s abilities and live streaming setup. These timers are used typically full screen, without the live streamer being seen.Ĭountdown timers come in many different formats. Most countdown timers have music playing as they count down to keep viewers entertained. ![]() What Are Countdown Timers on Facebook Live Videos?Īt the bare minimum, a countdown timer is simply a timer that counts down to zero to let viewers know the show will start. The debate regarding countdown timers will end today as we dive into data from seven Facebook live shows. The vast majority of the debate is based on opinions, not data. Subscribe to the Social Media Lab Podcast via iTunes | Stitcher | Spotify Countdown Timer or No Countdown Timer on Facebook Liveįacebook Live streamers across the globe often debate whether a live stream should begin with a countdown timer. ![]()
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